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This February sees a new SEVENFRIDAY release, the M1/03. This new addition to the M-Series follows the Industrial Essence line, but for the first time features a golden twist.

The M1/03 has a polished stainless steel case with sandblasted deep black animation ring. The M-Series’ three customised disks display the hours, minutes and seconds. The hours disk is visible in its entirety with the minutes disk closed but a quarter and seconds open on opposite halves accentuating the seven different layers of depth across the interface. The numbers on all three disks come in powder print gold as do the fixings locking the interface in position.

This is the first SEVENFRIDAY M-Series to feature our NFC CP mechanism allowing owners to register the watch as their own using our app alongside other exciting applications we are working on for 2016.

The SEVENFRIDAY M1/03 will be available at retail stores by the end of February 2016.

The M1/03 is equipped with an NFC chip which allows its owner to authenticate the watch via the SEVENFRIDAY mobile application. You can scan the watch with an NFC-enabled mobile phone to confirm the authenticity of your watch: the app will confirm immediately. With the chipped models you can be assured you are not buying a fake.

Owners of a chipped SEVENFRIDAY can register their watch via the SEVENFRIDAY mobile app. (Available now in App Store and Google Play). Watches that you register are marked as yours and added to your collection in the app. Over time we will roll out a number of very useful after sales services and community features for registered owners. Stay tuned!

The new caseback embodies SEVENFRIDAY transparency policy and reflects the worldwide aspect of the product’s origins.

Automatic – Open balance wheel on Miyota 8215, 40H power reserve.
Size: 47 X 47,6 X 14.5 mm

• Stainless steel case and bezel.
• Animation ring: stainless steel sandblasted black PVD.
• Multi Layer Interface: 7 layers, 11 applied parts. Galvanic gun metal grey and rhodium ; finished alternatively cast iron grain, Opalin, and circular brushed. Hour plate hollowed out by CNC machine. Minute plate with deep stamped pattern surrounded by rhodium decor plate. 5 screws treated with 5N gold galvanic.
• 3 custom discs: hour, minute and second, powder printed gold.
• Black calf skin leather strap with black stitching.
• Specially hardened and anti-reflective treated mineral glass.
• 3ATM water resistant.
• Chip that allows authenticity verification (with NFC technology).

PRICE: 1,230* CHF

*(RRP ex. taxes)

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